Posts Tagged ‘Scared For Sharks Initiative’

Oceana & Shark Systems’ Scared For Sharks Initiative

As part of the company’s philanthropic efforts, Shark Systems co-sponsors Oceana’s Scared For Sharks campaign. This environmental initiative is also supported by Mad Men lead actress January Jones, who appears on behalf of Scared For Sharks in the promotional video included below.

According to Oceana’s website, of the more than 300 species listed by the International Union for Conservation of Nature (IUCN), 50 shark species are considered endangered, critically endangered, or vulnerable. However, only three species—white, whale, and basking sharks—receive conservation protection under international law through the Convention on International Trade in Endangered Species (CITES). To address this startling and tragic gap, Oceana has instituted campaigns in several areas, including legal advocacy, scientific research, and international policy, all aimed at increasing protection for these threatened species as well as awareness of the growing problem.

Of the many dangers plaguing shark populations around the globe, heavy fishing, bycatching, and shark finning represent the three greatest threats. While the damage from excessive fishing may be self-evident, many people have not heard of bycatching or shark finning and thus do not know these activities’ harmful repercussions. Bycatching refers to damage or death caused to species that are caught by fishermen intending to catch a different kind of fish. According to the Food and Agriculture Organization of the United Nations (FAO), very few fisheries do not catch sharks as bycatch, and some fishing operations actually catch a greater number of sharks than their intended species, such as tuna or salmon. Bycatching, therefore, stands as both a wasteful and damaging phenomenon for shark populations, which is why Oceana has campaigned against the use of the fishing equipment that causes the greatest damage through bycatching, such as long lines, trawls, and gillnets.

Shark finning refers to the act of cutting off a shark’s fin, which is then usually used in cooking. In shark finning, fishermen throw the shark back into the water after taking the fin, resulting in the shark slowly bleeding to death. This incredibly cruel practice also produces significant waste, since the majority of the shark is discarded.

If you would like to join Shark Systems and Oceana in their efforts to advocate on behalf of threatened sharks around the world, please visit or the company website at and click on the banner at the bottom of the page.